AOL to Run Audio Ads on Online Radio Service

NEW YORK America Online has signed Ronning Lipset Radio to sell audio ads on its narrowband streaming radio services.

The 4-month-old, New York-based online radio representation firm will represent the AOL Radio@ Network, which reaches nearly 4.5 million unique visitors a month and whose individual listeners tune in on average about five hours a week, according to Arbitron Internet Broadcast Services. While the Dulles, Va.-based Time Warner Internet unit’s narrowband radio services (Radio@Netscape and Radio@AOL) are included in the deal, Radio@AOL for Broadband will remain commercial free as a perk to broadband subscribers.

Ronning Lipset also represents Yahoo! and its Launch music service.

According to Arbitron, Internet radio listening has increased fivefold in five years with over 16 million listeners each week, most of whom are affluent consumers making more than $50,000 a year.