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NEW YORK America Online has launched a review for its interactive creative and media duties, the company confirmed on Wednesday.
The Time Warner unit has sent 15 requests for proposals to East Coast shops that have interactive creative or media capabilities or a combination of both. The client spends $55-60 million annually on interactive marketing, according to sources.
“This review is intended to ensure that we are partnered with agencies that understand the full breadth of creative and media options and which will best fulfill our … requirements,” the Dulles, Va.-based
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