AOL Repeats Super Bowl Commercial Showcase

NEW YORK America Online, the Super Bowl XXXVIII halftime show sponsor, plans to post the game’s commercials on its Internet properties for the second year in a row.

Following the Feb. 1 football telecast on CBS, the spots will play on AOL and AOL.com, where viewers can vote for their favorite commercial. Last year’s Super Bowl Commercial Showcase on AOL attracted 5.6 million people.

AOL will also feature behind-the-scenes Super Bowl content on its online service. The Internet exclusives are part of a multi-year relationship with the National Football League, which was expanded earlier this year to encompass game-by-game previews and highlights made available to AOL for Broadband subscribers [IQ Daily Briefing, Aug. 26].

In addition to sponsoring the halftime show, the Dulles, Va.-based Time Warner unit is running two pre-game and three in-game spots [Adweek, Sept. 22]. Omnicom Group’s BBDO in New York and independent Wieden + Kennedy in Portland, Ore., handle AOL’s creative ad chores.