AOL Promises Ad Upgrades

NEW YORK America Online president of interactive marketing Lisa Brown pledged to advertisers Tuesday night that the Internet service will meet the ad standards proposed by the Interactive Advertising Bureau by year’s end.

The IAB guidelines, which suggest sizes and types of online ads, are meant to offer a common starting point for Web publishers and advertisers.

Brown also said that AOL plans to be “98-percent rich-media enabled” and carry two ads per page.

Her comments were made during an evening event to introduce AOL 9.0 Optimized to marketers at The Rose Center for Earth and Science at the American Museum of Natural History in New York.

AOL 9.0 Optimized, the latest version of AOL and AOL for Broadband services, features upgrades to safety and security protections, e-mail services and on-demand and exclusive programming. The Dulles, Va.-based AOL Time Warner online unit is also preparing to roll out audience-specific services for kids (KOL), teenagers (Red) and Hispanics (AOL Latino).

As a part of the new upgrade, AOL has launched a sweepstakes that will award a grand prize of $1 million. The winner will be chosen through a random drawing in November.