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NEW YORK — America Online has made some additions to its interactive marketing group, the latest in a series of management moves meant to accelerate the company’s efforts to reach advertisers and agencies.
Robert Sherman, 59, has been tapped to lead the company’s advertising initiatives across all of its brands and services as president, interactive marketing. He replaces Robert Friedman, who vacates the spot after less than a year to become svp, corporate marketing, in charge of integrated marketing and promotions at AOL Time Warner.
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