Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK America Online plans to launch a new ad offering in November on its AOL Instant Messenger service that will let marketers deliver creative executions that resemble TV commercials.
This is the first time video- and audio-enabled ads will appear in place of a 120 x 60 banner ad at the top of AIM’s “Buddy List,” said Ron Bernstein, vice president of interactive marketing at AOL.
New Line Cinema is one of eight charter advertisers slated to take part in the pilot program that will run through the end of the year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in