Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Two major alliances in the online ticketing industry were made on Wednesday. Movie information and ticketing services providers AOL Moviefone and Movietickets.com, Inc. joined forces, and America Online and Ticketmaster also announced that they will be aligning to create “AOL Box Office by Ticketmaster,” which will provide ticket purchasing capabilities for more than 350,000 events and 5,000 venues nationwide to AOL’s enormous user base.
According to AOL Moviefone and AOL Box Office senior vice president and general manager Tommy McGloin, these alliances will help influence movie awareness, intent to see and overall ticket purchasing online.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in