AOL Hires Former Schwab Marketing Exec

NEW YORK–America Online has hired Leonard Short, formerly evp of advertising and brand management at Charles Schwab & Company, as executive vice president of brand marketing.

In the newly created post, Short, 43, will oversee the AOL Time Warner Internet unit’s domestic and international marketing efforts, including advertising and media, promotions and overall brand management. He will report to AOL president of marketing Joe Redling and will be based at AOL’s Dulles, Va., headquarters.

Short is expected to play a key role in the troubled division’s turnaround strategy, sources said.