AOL Eyes Political Ad Season

AOL appears to be positioning itself as a go-to ad destination for politicians and advocacy groups looking to persuade the masses prior to the 2010 mid-term elections.
The company has rolled out AOL Advertising Politics, a hub designed to serve as a sales tool and do-it-yourself media purchasing platform for political advertisers. The site provides detailed information and recommended tactics for multiple varieties of political campaigns, ranging from fundraising to location-based get-out-the-vote efforts.
The venue directs users to two different buying options: They can launch campaigs on their own via AOL’s Ad Desk platform, or contact a sales rep for assistance.
Overall, it seems that AOL is betting that its massive reach and breadth will appeal to political media buyers — particularly the less-experienced groups that may jump online in a big way this fall. In fact, the firm has assigned seven sales executives to focus solely on political campaigns.
“AOL has positioned itself to be the go-to resource for political marketers needing to reach their constituencies through our ability to reach target audiences at scale with our comprehensive set of innovative, highly targeted products,” said Jeff Levick, AOL’s president, global advertising and strategy. “Our Politics hub lets campaigns and issue advocacy groups take their messages directly to voters and key influencers in a proactive way through display advertising, and we make the on-boarding process something that is simple, easy and intuitive.”



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