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NEW YORK America Online broke its first Spanish-language advertising campaign today in an effort to increase the Internet service’s Hispanic user base in the U.S.
Two 30-second spots will run this month and in July on Univision, Telefutura and Galavision. The commercials focus on the themes of family, friends and education, and emphasize AOL features that are appealing to Hispanics, such as entertainment and the ability to communicate with people domestically and abroad via the Web, said Mary Ann Donaghy, executive director, marketing development at AOL.