AOL Continues Academy Awards Ad Plans

NEW YORK America Online plans to air two of its Top Speed technology spots starring the cast of Discovery Channel’s American Chopper during this Sunday’s 76th annual Academy Awards on ABC, according to a company representative.

AOL’s ad placement on the awards telecast had been thrown into question following its sponsorship of this year’s Super Bowl halftime show on CBS, which exploded into controversy after Janet Jackson’s breast baring. After the incident, the Dulles, Va.-based Time Warner Internet unit withdrew its ads from the 46th annual Grammy Awards, which took place a week later on CBS.

In addition to the two ads during the Academy Awards, AOL will run another spot during the pre-show festivities, the representative said.

The Top Speed effort, which debuted during the Super Bowl, features American Chopper‘s Teutul family, who build customized motorcycles. The ads, from independent Wieden + Kennedy in Portland, Ore., attempt to lure both current customers who use dial-up and non-AOL users to the brand by touting the Top Speed feature, which significantly increases the speed of Internet connections and its navigation.