AOL Buys Mobile Ad Network

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NEW YORK AOL is expanding its Advertising.com network with the addition of Third Screen Media, which places mobile ads.

Advertising.com buys cheap space on sites across the Internet, and then uses cookies to target ads for clients, often charging them either per click or based on a portion of sales. It is the largest graphical ad network.

The acquisition follows the move two weeks ago by Microsoft to buy Third Screen rival ScreenTonic, a Paris-based mobile ad network.



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