AOL Boosts Marketing SVP

NEW YORK America Online has promoted David Rheins from senior vice president of marketing services to svp, marketing and strategy at AOL’s interactive marketing division.

In the newly created post, he will oversee a 24-person team responsible for developing business strategies, revenue models and products for marketers in key sectors, including personal finance, auto, packaged goods, health, real estate, careers, travel, computing and commerce. The marketing services group is made up of about 30 people.

Since joining AOL in June 2002, Rheins, 43, has been responsible for the marketing strategy, research, promotion, communication and creative services functions within the interactive marketing unit.

Rheins’ redefined job description represents AOL’s increasing focus on creating integrated, client-focused marketing programs that reach, motivate, capture and retain customers, according to an AOL representative.

Based in the New York office, he will continue to report to Lisa Brown, who joined the Dulles, Va.-based AOL Time Warner Internet unit in November as evp for marketing, strategy and solutions.

Over his 17-year career, he has held senior sales and marketing positions at Time Warner Cable, iVillage, Corbis Corp., Rolling Stone, Cosmopolitan and Spin.