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NEW YORK AOL has unveiled a lineup of original Web programming that it promised would weave brands into the interactive experience.
The Web portal plans to roll out five new programs over the next year, including an Internet version of The Ellen DeGeneres Show, an interactive gaming experience tied to Shrek the Third and an online competition to build a virtual civilization.
AOL is also building on its “Gold Rush” partnership with producer Mark Burnett for a new version, “Gold Rush Goes to Hollywood,” debuting in the fall.
According
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