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For marketers at the head of large and complex organizations, the prospect of crafting a comprehensive effort to improve DEI across every level of an operation might seem daunting.
That’s why former Facebook CMO Antonio Lucio, who left his post at the social network in August, is now devoting his time to promoting efforts that help the industry tackle thorny issues surrounding DEI. Lucio spoke with Citi CMO Carla Hassan about his tips for building DEI into a company’s DNA in a holistic manner at Adweek’s Sustainability and DEI summit this week.
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