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Regardless of the outcome of today’s presidential election, the United States is closing out a long season of political advertising.
The U.S. election season is longer than any of its democratic counterparts’ around the globe. But this year has seen a category of political advertising that some experts believe is unique to the times: ads produced by third-party organizations aiming to discourage conservative voters from reelecting Republican incumbent President Donald Trump.
While these ads have been widely shared online and through targeted TV buys around the country, experts are split on how effective they are in changing voter behavior.