Anti-Smoking Ads Are History as Funding Dries Up

Arnold’s decade-long “Make smoking history” campaign for the Massachusetts Department of Public Health, one of the nation’s oldest and best-known anti-smoking initiatives, is going off the air.

The MDPH sus pended the ef fort following Gov. Jane Swift’s decision to cut the Commonweath’s $50 million budget for the fiscal year ending June 30 by a third. About $8 million was earmarked for paid media for the campaign, and about $3.5 million had been spent. “You will not see TV, radio or print ads for the rest of the fiscal year,” said MDPH representative Rose anna Pawelec.