Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arnold’s decade-long “Make smoking history” campaign for the Massachusetts Department of Public Health, one of the nation’s oldest and best-known anti-smoking initiatives, is going off the air.
The effort, arguably the most recognizable campaign in the Commonwealth, has been suspended following Gov. Jane Swift’s decision to cut the MDPH’s overall $50 million budget for the current fiscal year ending June 30 by a third. About $8 million was earmarked for paid media, and about $3.5 million had been spent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in