Anti-Smoking Account in Play

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CHICAGO — Blue Cross and Blue Shield of Minnesota has contacted 11 agencies about its 10-year, $80-110 million anti-tobacco initiative, according to the consultant running the review.

Proposals are due back to Minnetonka, Minn., consultant Jan Apple by April 24. The client will whittle the list to five or six shops before making site visits in early May, Apple said. A decision is expected by July 1.

Though the anti-smoking effort will be limited to Minnesota, shops outside the state have been solicited and are expected to participate, Apple said.

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