Anti-Paint Group Does Search

The Wall Covering Council, a new industry association organized to promote consumers’ awareness of wall paint alternatives, has hired Achenbaum Bogda Associates to conduct an agency search.
The organization, which has declared paint to be “the enemy,” will spend at least $3 million on ads, according to Alvin Achenbaum, chairman of the New York consultancy.
Initially, 255 shops were considered as potential candidates, but questionnaires were sent to about 27 agencies “as north as Boston, as south as Miami, as west as Kansas City, [Mo.],”