Anti-Drug Test Ads Air 12 Cities To See Pilot Spots In $19 Mil. Effort

$150 Mil. National Rollout Slated for May
WASHINGTON, D.C.–The Office of National Drug Control Policy started its 12-city, $19 million anti-drug advertising test program last week, with four TV spots that aired in Washington, D.C.
The test to air anti-drug spots during paid commercial time rather than donated media is the first stage of the government’s five-year, billion-dollar anti-drug campaign, the first of its kind.
Ads also aired in San Diego on Friday. Other test markets include: Tucson, Ariz.;