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Pending congressional approval, the federal government will launch an agency review this fall for an unprecedented five-year, $150 million anti-drug campaign.
“This fall, we will ask for bids from agencies to execute this plan for 1998,” said Don Maple, deputy director of public affairs at the Drug Control Policy office. The review will begin with request for proposals as soon as the funds are appropriated by Congress.
The initiative will mark the first time the federal government will purchase airtime to run anti-drug ads.
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