Anthony Bourdain's Video Series for The Balvenie Scotch Tells Craftspeople's Stories

Handcrafted whisky shows people who make things by hand

With so many liquor brands calling themselves "artisanal" or "craft" these days, it can be hard to stand out. But The Balvenie Scotch whisky is doubling down on its "handcrafted" brand positioning with Season 2 of its video series, Raw Craft, starring Anthony Bourdain.