Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired “hack” was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real.
Expanding on its collaboration with Activision’s Call of Duty: Modern Warfare II which is bringing a special Call of Duty Whopper meal to 6,000 locations across 39 markets, the fast food chain turned kiosks across France and Spain into gaming consoles complete with controllers.
“Kiosk of Duty” was created by David New York and gave gamers unique access to a special mission which was rewarded with a free burger and fries on completion.
“We made this campaign an immersive experience, allowing Burger King lovers and gamers alike to test out Call of Duty’s new game in a fun, interactive way,”...

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in