Another Supermarket for Richards

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Texans’ Broadcast Branding for H.E. Butt Helps Attract Supervalu
DALLAS–The Richards Group here has picked up broadcast creative responsibilities on the estimated $5 million account of Eden Prairie, Minn.-based Supervalu grocery stores.
Richards will be responsible for new brand imaging assignments for the 3,100-unit Supervalu’s differing storefronts, including Cubs Food Stores, Save-A-Lot and Shop n’ Save groceries.

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