Another Summer of 'Staycations'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Last summer, high gas prices pushed the term “staycation” into common parlance. Now, though gas prices are about half what they were last summer, the recession is cramping Americans’ vacation plans. In a Harris Interactive poll released last month, based on February fieldwork, 40 percent of respondents who engaged in leisure travel in the past year said the economy will prompt them to spend less on that activity in the next 12 months.

These economizers were asked to specify the kinds of cutbacks they expect to make.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in