Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
An overlooked group of people aggrieved by Halo Top’s dystopian ice cream ad? Other ice cream marketers! Many of them can’t be too pleased that the viral Halo Top spot—which has over 650,000 views on director Mike Diva’s YouTube page—presents ice cream in such a disturbing, un-fun-loving fashion.
Enlightened, a rival brand that also makes healthy, higher-protein, lower-sugar ice cream, decided to have a little fun with the Halo Top spot—creating a parody ad with a significantly happier ending.