Another Ice Cream Company Just Turned Halo Top's Freaky Robot Ad Upside Down

'Everyone you love is ... here'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

An overlooked group of people aggrieved by Halo Top’s dystopian ice cream ad? Other ice cream marketers! Many of them can’t be too pleased that the viral Halo Top spot—which has over 650,000 views on director Mike Diva’s YouTube page—presents ice cream in such a disturbing, un-fun-loving fashion.

Enlightened, a rival brand that also makes healthy, higher-protein, lower-sugar ice cream, decided to have a little fun with the Halo Top spot—creating a parody ad with a significantly happier ending.

Check

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in