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Online Appliance Vendor Joins the Roster
DALLAS–The Richards Group has snared another online client with last week’s win of ApplianceOrder.com, an estimated $20 million account.
A spokesperson for Richards in Dallas referred queries to the client. Officials at ApplianceOrder.com did not return calls at press time.
According to sources, The Richards Group won the business in a competitive review which came down to finalists Makos and T3, both of Austin, Texas. Makos had previously done work for the client on a project basis.
The review involved a presentation of capabilities, with no creative work required.
ApplianceOrder.com
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