Anomaly's First Squarespace Ads Tell Those Thinking of Following a Dream: 'You Should'

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Squarespace goes full aspirational in its first campaign from Anomaly, telling anyone consumed by a passion but wondering if they should commit to it: "You should."

That tagline is featured in a new 60-second manifesto and a handful of print ads. The new brand campaign encourages those with an idea to act on it—to do the thing they really care about, to share their passion with the world, on Squarespace of course.

The design-centric website maker's :60, directed by Radical's Derek Cianfrance, is as beautifully made as usual, with the camera moving slowly in on a figure skater, musician, artist and others practicing their craft.

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