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The Coca-Cola company has chosen Anomaly as its newest creative partner on the Diet Coke brand after a review.
“Coca-Cola North America Marketing maintains a strong roster of agencies that help craft meaningful communication for our brands,” a company spokesperson wrote. “Diet Coke has selected Anomaly L.A. for its latest brand creative assignment. We look forward to collaborating with the team to develop new work for Diet Coke.”
News of the review broke last October. Droga5 had formerly been agency of record on the brand for several years but parted ways with the client “several months” before Coca-Cola announced that it would be looking for a new creative partner.
According to sources close to the matter, Anomaly and Ogilvy & Mather—which has long worked on international campaigns for Diet Coke—were among those competing for the business.
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