Anomaly Hires Van Gestel in Global Brands Role

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Anomaly’s Carl Johnson is already putting MDC Partners’ money to work.

Days after selling a majority stake of his agency to MDC, Johnson has hired Publicis’ Alex Van Gestel in the new position of executive director of worldwide brands. Both the deal and the new post underscore Johnson’s desire to expand existing client relationships and open new offices in Brazil, China and Western Europe.

Van Gestel will be based in New York—where Anomaly launched in 2004—and will manage eight brand directors in both New York and London, where the shop opened in 2009.

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