Anomaly to Handle Captain Morgan Global Creative Duties

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Diageo has selected Anomaly to handle global creative duties on Captain Morgan rum after a review, sources said. Worldwide media spending on the brand is estimated at $30 million.

The New York independent succeeds WPP Group's Grey in New York, which had handled the business since 1994. Other contenders in the review included Grey and Publicis Groupe–backed Bartle Bogle Hegarty in New York, according to sources.

The agencies either declined to comment or could not be reached.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in