Anomaly Exits Porsche Review

NEW YORK Anomaly said it has withdrawn from the review of Porsche’s estimated $25 million ad account, leaving six shops for client executives to visit next month.

Anomaly, an independent here, departed after reaching the visitation round but
before visits began. Agency partner Jason DeLand attributed the exit to a heavy workload from “current clients and entrepreneurial ventures.”

A Porsche representative confirmed the shop’s withdrawal and said it is unlikely that another agency would be named to replace Anomaly. Indeed, sources expect Porsche to move forward with the six remaining agencies.

Scheduled to be visited the first two weeks of July are independent shops mcgarrybowen and SS+K, both in New York, and Cramer-Krasselt in Chicago and Interpublic Group agencies The Martin Agency in Richmond, Va., Hill, Holliday, Connors, Cosmopulos in New York and Carmichael Lynch in Minneapolis, the creative incumbent.

Based on those meetings, Porsche will cut to four finalists. The client hopes to hire an agency by the end of August. Both creative and media duties— the latter now handled by independent shop Kastner & Partners in Los Angeles— are in play.

The review was spurred by the recent promotion of David Pryor to svp of marketing and the company’s planned launch of a four-door sedan in 2009.

When the process began, a client executive said it was “not a reflection of any dissatisfaction with [Carmichael’s] work.”

Ark Advisors in New York and Los Angeles is managing the review.