Annual Report Only Visible In Sunlight Wins One Show Design

'Solar-powered document' from Serviceplan Gruppe takes Best in Show

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Munich-based agency Serviceplan Gruppe took Best in Show at the 2012 One Show Design awards Monday evening, for the Solar Annual Report — a document whose printed contents were only visible under sunlight, created for trade association Austria Solar. 

Among the other gold-pencil winning works: For Browsing Only, a design project repurposing the status of flipped-through books left on store shelves created by Singapore-based Beautiful; Living Masterpiece, a mural made of plants arranged to recreate Van Gogh's A Wheatfield with Cypresses outside the National Gallery in London's Trafalgar Square created by AMV BBDO London for GE; and The Snowflake and the Bubble, a giant 3D light show projected onto the Saks Fifth Avenue during the holiday season by Iris New York for Saks Fifth Avenue.

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