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Annalect has named longtime Wunderman exec Slavi Samardzija chief analytics officer at the Omnicom Group’s data and analytics unit. Samardzija had been with the WPP company since early 2000 and most recently headed analytics at Wunderman and its data unit, KBM Group.
Following Samardzija's departure on July 4, Caroline Worboys, the London-based head of Wunderman Data & Insights EMEA, will take over as interim head of customer insights.
Samardzija joined Wunderman in 2000 in Mexico City and moved to New York later that year.
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