Anna Faris Stars in Spot For Studio-Backed Movie Ticketing App

The Peter Berg-directed ad features Faris reciting classic movie quotes

Atom Tickets' ad features Anna Faris using the app.
Headshot of Alissa Fleck

A new movie ticketing app with four major backers is making it extra-easy to get to the movies this summer. To showcase how smooth the experience can be, social movie ticketing app Atom Tickets has launched its very first ad campaign just in time for the season. The comedic spot, directed by Peter Berg, stars actress Anna Faris quoting some of the most iconic movie moments of all time, and spans all media. 

“Anna’s Night Out,” created by Deutsch, features Faris using the Atom app to get movie tickets, invite friends, select seats and preorder snacks, all while facilely spouting off classic references. 

“As we prepare for a blockbuster summer at the box office, and therefore a blockbuster summer on our ticketing platform, we felt now was the ideal time to kick-start our first-ever brand campaign,” said Amber Tarshis, head of marketing for Atom Tickets, in a statement.  “The campaign reinforces our key value propositions of share-ability, flexibility and convenience in purchasing movie tickets using Atom. As an entity that believes in working with the industry, we were thrilled to work with Peter to give our first campaign a truly cinematic feeling. Anna is a great representation of our brand, as she truly is that relatable and lovable movie fan.”

The campaign is further viewable on New York City’s Taxi TVs as well as the LINK system for out-of-home advertising. Atom Tickets, which is backed by Disney, Fox, Lionsgate and Fidelity, partnered with ESPN and PopSugar to specifically target male and female entertainment-minded audiences.

“Atom Tickets is changing the game for people who love to go out to the movies,” said Janet Higdon, executive creator director at Deutsch.

 

CREDITS:

Atom Tickets

Client Credits:

Co-Founder/Chairman: Matthew Bakal

Chief Operating Officer: Allison Checchi

Head of Marketing: Amber Fredman-Tarshis

Director of Marketing Jessica Cohen

Product Marketing and Content Strategy Jeff Balis

Deutsch Credits:

Creative:Chief Creative Officer, North America: Pete FavatExecutive Creative Director: Janet Higdon

Associate Creative Director: William Sawyer

Associate Creative Director: Patricia Ortiz

Production

Director of Production: Vic Palumbo

Senior Producer: Jesse Ferguson  

Music Director: Eryk Rich

Music Producer: Chase Butters

Music Coordinator: Dez Davis

Account Management:

Group Account Director: Steve Sanders

Account Supervisor: Ashley Broughman

Account Executive: Breanna Jones

Account Planning:

Strategy Director: Abbey Dethlefs

Digital Strategist: Chelsea Curry

Junior Strategist: Maya Thompson

Business Affairs/Traffic:

Director of Integrated Business Affairs: Abilino Guillermo

Senior Business Affairs Manager Saeyoung Kim

Director or Broadcast Traffic: Carie Bonillo

Production Company’s Name and Address

Pony Show Entertainment

Production Credits:

Director: Peter Berg

Partner: Susan Kirson

Partner: Jeffrey Frankel

Executive Producer: Helga Gruber

Head of Production: Gareth Wood

Editorial Company’s Name and Address

Whitehouse Los Angeles

Editorial Credits:

Editor: Heidi Black

Assistant Editor: Joe Carugati

Executive Producer: Joanna Manning

Producer: Annie Maldonado

VFX Company’s Name and Address

Carbon VFX

VFX Credits:  

Carbon VFX

Executive Producer: Matthew McManus

VFX Artist: John Price

Post Facility + Color Correction

Carbon VFX / Aubrey Woodiwiss

Music (Licensed and Original/Arranged)

Composer: MassiveMusic

EP: Kiki McDaniel

Creative director: Tim Adams.

Audio Post Company

Audio Mix: Mark Meyuhas

Assistant Mixer: Peter Lapinksi

Executive Producer: Susie Boyajan

Shoot Location:

Los Angeles

 


@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.