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A new movie ticketing app with four major backers is making it extra-easy to get to the movies this summer. To showcase how smooth the experience can be, social movie ticketing app Atom Tickets has launched its very first ad campaign just in time for the season. The comedic spot, directed by Peter Berg, stars actress Anna Faris quoting some of the most iconic movie moments of all time, and spans all media.
“Anna’s Night Out,” created by Deutsch, features Faris using the Atom app to get movie tickets, invite friends, select seats and preorder snacks, all while facilely spouting off classic references.
“As we prepare for a blockbuster summer at the box office, and therefore a blockbuster summer on our ticketing platform, we felt now was the ideal time to kick-start our first-ever brand campaign,” said Amber Tarshis, head of marketing for Atom Tickets, in a statement.