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Hayden spent the bulk of her career at Saatchi & Saatchi Business Communications (formerly Rumrill-Hoyt) in Rochester, N.Y., where she started as a junior copywriter and left 16 years later as CEO. In mid-2000 she moved to New York to become executive creative director at Young & Rubicam, where she oversees creative on the AT&T, Computer Associates and MetLife accounts. Hayden, 50, also has tried her hand at screenwriting, but her passion these days is painting.