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LOS ANGELES Veterinary Pet Insurance has tapped Riester-Robb to handle its advertising and public relations account following a review, the agency and client confirmed.
The Phoenix-based independent agency overcame Interpublic Group’s Suissa Miller and independent WongDoody, both in Los Angeles.
The incumbent was Colle + McVoy in Minneapolis. The shop had worked with VPI for three years. The advertising portion of the account was inactive for more than a year, after Iams’ investment in VPI caused a conflict with C+M client Nestle Purina, but the shop continued to handle PR.
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