Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing Relevant

U.S. CMO Marcel Marcondes says the feedback is key to understanding consumers' 'real motivations'

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As Anheuser-Busch InBev transforms its marketing to become hyper-relevant to a variety of audiences, it’s moving away from standard focus groups—and talking with a lot more consumers a lot more frequently.

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