Anheuser-Busch Will Have 4 Ads for 5 of Its Brands in Super Bowl 2020

Each spot will be 60 seconds long

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Anheuser-Busch (known globally as AB InBev) is back in the Super Bowl with four 60-second spots spotlighting five brands: Michelob Ultra, Michelob Ultra Gold, Budweiser and one ad for both Bud Light and Bud Light Seltzer. Bud Light will also host an hour-long special on Fox on Feb. 1 featuring live performances from the second annual Bud Light Super Bowl Music Fest in Miami, Fla.

It’s still unclear in which quarters each ad will air, but don’t be surprised if it’s one every quarter, similar to what Tide did two years ago.

Though

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in