Anheuser-Busch Makes a Move to Legally Become the Official Beer of Esports

Brand filed trademarks last week

esports winning team
Esports is big, and AB In-Bev seeks to deepen its presence. Getty Images

What does it mean to be the “official beer of esports?” Not much. Yet.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.