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What does it mean to be the “official beer of esports?” Not much. Yet.
Still, Anheuser-Busch may be able to officially claim that title after filing a trademark request last week. Unlike spendy sponsorships to become the official beer of a major sports league, the wide open esports scene only required an opportunistic filing.
No beer company can become the “official beer of sports” due to the breadth of that claim, but apparently, the digital playing field was wide open.
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