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Anheuser-Busch Celebrates Portfolio With First Virtual Beer Festival

International Beer Day livestream included celebrity performances, Clydesdales and a Drizly partnership

The festival included a Bon Viv cocktail-making session with Cocktail Academy. Anheuser-Busch
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By Ian Zelaya

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As brands continue to invest in virtual experiences to connect with fans during the pandemic, Anheuser-Busch (AB InBev) celebrated multiple brands through music, tours and mixology classes for its first digital festival.

The brewing company hosted its first virtual International Beer Festival timed to International Beer Day on Aug. 7. The free three-hour event was livestreamed on AB InBev’s YouTube, Instagram, Twitter and Facebook channels; the stream can be viewed on YouTube and an event landing page.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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