Anheuser-Busch Discusses Why It’s Getting Into the Talk Show Business

Not a Sports Show will lift the veil on athletes' personal lives

Howery invites NBA Legend Paul ("The Truth") Pierce to have a beer, then talks him into taking a polygraph test. Anheuser-Busch

A couple of weeks back, actor and comedian Lil Rel Howery met up with Paul Pierce, the retired NBA finals MVP and 10-time All-Star, for a couple of beers.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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