Anheuser-Busch Asks for Help Promoting Its Newest Hard Seltzer

Artists of all sorts are encouraged to apply to be on the Social Club Seltzer team

sidecar social seltzer
Social Club Seltzer, which debuted earlier this month, comes in three flavors: Sidecar, Old Fashioned and Citrus Gimlet. Anheuser-Busch

Key Insight:

Earlier this month, Anheuser-Busch debuted Social Club Seltzer, a new line of hard seltzers inspired by classic cocktails—and to promote it, the alcoholic beverage giant is leaning on the brand’s likely fans to create a campaign.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.