Food & Beverage

Anheuser-Busch Adds 4 Beers to Growing Low-Alcohol Portfolio

Dry January brings new craft beers to the AB InBev lineup

three new Anheuser-busch beers
AB InBev's new NABLAB brews include So-Lo, Mango Cart Non-Alcoholic Wheat Ale and Resolution Blueberry Acai Golden Ale. AB InBev
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By Ian Zelaya

January 15, 2020

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The market for no- and low-alcohol products in the U.S. is expected to grow about 32% between 2018 and 2022, and Anheuser-Busch is taking note.

The beverage company, known globally as AB InBev, has introduced four new no- and low-alcohol beers (NABLAB) to its portfolio. The new products, which are made by craft brewers owned by AB InBev, arrive as more consumers are ditching alcohol for new beverage options that fit into a sober-curious lifestyle.

Adam Warrington, vice president of corporate social responsibility for Anheuser-Busch, said the company is continuing to build its NABLAB portfolio in response to the sector’s projected growth.

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Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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