Angotti Grows, Again




Adds Anderson & Lembke’s Interactive Savvy
NEW YORK–The Interpublic Group of Cos. is folding its Anderson & Lembke office here into Angotti, Thomas, Hedge, creating an entity that bolsters the latter’s traditional advertising base with interactive business.
The new entity, with combined billings of about $140 million and 80 staffers, uses the Angotti name. The merger, which does not affect A&L’s San Francisco, European or Asian offices, comes three months after Angotti promoted its top officers and co-founder Barrie Hedge said he would take a sabbatical [Adweek, Nov. 23].
A&L, which came to New York in the early ’90s, could not diversify beyond its business-to-business client base. At one time billings were as high as $60 million, they are now in the $30-40 million range. Its most recent chief, George Clark, left last year. A&L serves Ericsson, Ingersoll-Rand Co. and LOT Polish Airlines. Angotti’s strength is crafting traditional ads for the likes of Fuji, Foster’s lager and RCN; billings are roughly $100 million.
Angotti, which merged in 1993 with the New York office of Hal Riney & Partners, is still looking to gain critical mass. It also wants to be known for providing interactive capabilities.
“Yes, we wanted to grow. But we also wanted to make sure the A&L merger is integrated across existing clients,” said Angotti president Howard Sherman, who retains that title.
Tony Angotti will continue in the chairman’s role; Terrie Paladino remains the agency’s chief operating officer.
“We looked at a bunch of options and this was the one that made the most sense,” said Nick Bishop, chief executive and president of A&L worldwide.