Angie's List Picks Arnold Worldwide as Its Lead Creative Partner

Wants to be known for more than just reviews

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Seeking a creative reboot, Angie's List has tapped Arnold Worldwide as its lead agency. An integrated branding campaign for the marketplace that offers local services and customer reviews launches in the coming months. 

Arnold, a Boston-based unit of Havas, added the assignment following a formal competition led by Joanne Davis Consulting. Previously, the client worked with various agencies, such as independent Bradley and Montgomery, to craft its campaigns. Horizon Media handles most of the company's media buying chores. 

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