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Anderson Communications Group of Hilton Head Island, S.C., recently added a healthcare client and a Professional Golfers Association tournament to its roster. Billings for the account pair total an estimated $4-7 million.
Memorial Health System in Savannah, Ga., chose Anderson Communications Group (ACG) over undisclosed shops. Agency president Jeff Cox said ACG will reposition the healthcare provider.
Because healthcare “systems” are not perceived to be user-friendly, Cox said ACG’s challenge is finding an innovative way to communicate with consumers.
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