Anderson Communications Shifts Management, Accounts From Hilton Head Island To Charlotte

Aiming to move its headquarters to Charlotte, N.C., by the end of the year, Anderson Communications Group (ACG) of Hilton Head Island, S.C., is relocating its president and several accounts to its fledgling Charlotte office.
The growth of the North Carolina outpost, which opened in 1997, inspired the shift in resources. Recently, the agency picked up two Charlotte-based accounts: Sea-Land Service and Crescent Resources, a subsidiary of Duke Energy. ACG would not disclose spending levels; sources, however, estimated the combined billings at $4-5 million.
A Sea-Land official said the containerized shipping specialist learned of ACG via a motorcycle-themed direct mail campaign last year announcing the agency’s arrival in Charlotte. ACG will develop internal brand building and trade communications as Sea-Land enters a deregulated industry. Crescent hired ACG to handle advertising for a residential community now under development.
ACG’s Charlotte office will also handle former Hilton Head clients MasterCraft Boats, Marriott Conference Centers and Executive Jet.
Those accounts require strategic input, said ACG chairman and CEO David Anderson. “A lot of the strategic muscle of the company is Charlotte based,” Anderson said, calling the Hilton Head office “a finely tuned creative production machine.”
Jeff Cox, ACG president and partner, will also move to Charlotte. The other three partners–Anderson, executive vice president and creative director Neil Scanlan, and chief financial operator Kevin Courtney–will remain, at least for now, on Hilton Head Island.
ACG in Charlotte has 14 staffers vs. 30 in Hilton Head and claimed $8 million of 1997’s $25 million in billings. Anderson wants to balance those numbers by the end of 1998.